Product Development Flow
He also wants us to know that hes a very.
Product development flow. It combines a detailed explanation of the real science behind flow and a rich set of practical methods. Its also a frustrating condescending and self important book. In the book the terms first generation and second generation are used to highlight an evolving understanding of how lean methods can be applied in product development. Good product development starts with a well understood and clearly articulated customer problem.
Second generation lean product development authordonald g. The danger in not starting with the problem is that you might miss out on solutions that come from deeply understanding the customer problem. This is the first book that comprehensively describes the underlying principles that create flow in product development processes principles that have produced 5x to 10x improvements even in mature processes. The principles of product development flow.
How to tell if were making progress the high variability of most product development tasks eg. This is why product development routinely creates disruptive innovation because our ability to invent new products is limited only well primarily by our capacity for imagination. It focuses on controlling the invisible and unmeasured queues that undermine all aspects of product development performance. Idea generation refers to the systematic search for new product ideas.
Improve economic decisions manage queues reduce batch size apply wip constraints. Product development deals in designs which are fundamentally intangible. Two sources of new ideas can be identified. Second generation lean product development atinproceedingsreinertsen2009thepo titlethe principles of product development flow.
Will this bug take 5 minutes. Donald reinertsen has some vital knowledge to pass on. The principles of product development flow draw on insights from lean manufacturing as well as examples from the telecommunications and computer operating systems industries. It combines a lucid explanation of the real science behind flow and a rich set of practical methodsits underlying principles are organized into eight major areas focusing on practical methods to.
This is the first book that comprehensively describes the underlying principles that create flow in product development processes principles that have produced 5 to 10 times improvements even in mature processes. The title of don reinertsens latest book is the principles of product development flow the principles of second generation lean product development. Once we have this then generating solutions developing the product experience and launching to the market is much more effective. Typically a company generates hundreds of ideas maybe even thousands to find a handful of good ones in the end.
The principles of product development flow is an important and thought provoking book. The new product development process starts with idea generation. He wants us to know why the rules of product manufacturing dont work for product development. And yet it is this same ephemeral nature that gives rise to the most difficult problems of product development.